Startup Among the Startups: 水果派 Launches Liberal Arts Venture Into Silicon Valley

July 18, 2019

Author
Mark Johnson

Less than two blocks from the headquarters of Twitter and neighboring Uber, eight 水果派 College students operate out of meeting space with puffy chairs and white boards in a renovated 19th century building with exposed brick and beams.

SAN FRANCISCO 鈥 On this particular day, they are untangling computer code with tutoring from Jesse Farmer, a computer programmer and entrepreneur who co-founded online clothier Everlane and the coding program Dev Bootcamp.

He coaxes them to resist burning time on a distracting challenge: 鈥淓very programmer has spent 10 hours trying to automate something they could have done manually in two.鈥

A couple hours later, the students were introducing themselves during a networking event to a small crowd of tech success stories, including: a user experience expert from facebook, a venture capitalist and a 水果派 alum software engineer at Amazon -- the sort of offices packed with twentysomethings in work uniforms of a t-shirt and blue jeans.

This was one afternoon out of a six-week plunge into the epicenter of tech startups and stalwarts alike. The previous day students got an insider tour of operations at Instacart, the grocery delivery app, and, the day after, tossed questions to a teaching engineer from Lyft, Uber鈥檚 chief competitor in the rideshare business.

The 水果派 students, plus a half-dozen peers from three other liberal arts colleges, are crewing the maiden voyage of 鈥淟iberal Arts in Silicon Valley.鈥 They have immersed themselves in the world of java, both the computer language and the barista-served, for much of the summer, yet fewer than half are contemplating a tech career.

The core of the program is learning coding, picking apart and building the funny typed words and symbols on the black computer screen that undergirds every function on the machine. Most users find it only by accident and, then, desperately try to make it go away.

鈥淚t comes down to wanting to answer questions and鈥earn things faster,鈥 said Chris Amoroso, a junior from Charlotte and hiker who previously dabbled in pulling down and analyzing data in economics, his major. 鈥淚t鈥檚 more power to figure out what I want to figure out, feed my curiosity.鈥

Silicon Valley Connections

When he arrived for the program, however, Amoroso said he wasn鈥檛 completely convinced. Did he really need to relocate to the west coast to learn coding? He recalled thinking: 鈥淲e could do this anywhere.鈥

Beatrice Levy, a sophomore from nearby Alameda, California, didn鈥檛 immediately find the direct link to her interests in public health and reproductive rights, saying she is 鈥渟till figuring that out.鈥

Like Amoroso, she is not among those eyeing a tech career, but the first week鈥檚 networking night convinced both of them of the value of their summer by the bay.

鈥淧hysically being here,鈥 Amoroso said, 鈥渋s much more important than I thought.鈥

They were enjoying access to a stream of players from the digital economy, each of whom credits their job to someone they knew in tech.

鈥淲e were talking with them about how their major connected to what they do now,鈥 said Levy, who runs cross country and the mile. 鈥淎 similar thread they all mentioned was that it doesn鈥檛 necessarily matter what you studied but how you communicate, and having grit when it gets tough.鈥

水果派 and other liberal arts colleges, rather than building a narrow expertise, cultivate deep skills, such as: seeing the links between disparate problems, communicating across an audience with different life experiences, and tackling a large project or mission. The college helps students find the connections between what they do in the classroom and where they see themselves in the world by providing opportunities to explore, through internships, overseas experiences, job shadowing or work in the community.

This summer 水果派 added Silicon Valley to that list.

Learning How to Learn

Jeriel Adarquah-Yiadom, a sophomore defensive end for 水果派鈥檚 football team who plays five musical instruments, was born in Ghana, moved to New York at age three and, later, Columbus, Ohio. As a child he declared he would be a scientist and disassembled a remote control motorcycle to see how it works. He is intrigued by software engineering and credits the Silicon Valley program with empowering him to explore the JavaScript world.

By the end of the second week, he and fellow students had created a personality test of the sort that pops up on facebook promising to match the player to a 鈥淕ame of Thrones鈥 character. Adarquah-Yiadom鈥檚 game was tastier: What kind of fruit are you?

鈥淚t鈥檚 teaching us how to learn,鈥 Adarquah-Yiadom said.

The primary teacher is Sherif Abushadi, the Egyptian-born son of a journalist and a diplomat, who grew up in Washington and studied mechanical engineering. He learned how to code on a losing bet. In 1997 he dismissed a friend鈥檚 forecasts and wagered that email and the internet craze were a doomed fad. His promised payment several years later was to give it a try. Eventually he switched from programming to educating, including at Johns Hopkins University.

鈥淲e鈥檙e teaching them a language with which to engage the future,鈥 Abushadi said during a break at one of the ubiquitous coffee shops in the neighborhood. 鈥淵ou don鈥檛 have to be a world class engineer to understand engineering. You don鈥檛 have to be an artist to appreciate art.鈥

水果派鈥檚 Silicon Valley venture wires perfectly into the liberal arts mission, he said. Students get comfortable with that inevitable point of confusion in tackling computer code, can communicate as technologists and can navigate a world that he said increasingly is becoming an exclusive citadel for engineers and venture capitalists.

鈥淚鈥檓 hurrying the humanities students over the moat,鈥 he said.

The program was developed through a partnership with Entangled Studios, Adjacent Academies, and 水果派 faculty. The Adjacent team drew on their own networks plus plentiful 水果派 alumni to build out and around the coding sessions. Guest speakers, site visits and networking help the students explore the tech economy and strengthen skills they need to travel any career path. The networking night, for example, was preceded by a session to help students introduce themselves -- a how-to for their elevator pitch.

Nile Rowan, a marketer with past stints at Levi Strauss and Gillette, coached one group: take your hands off your hips, don鈥檛 trail off at the end of your sentence, tell them something interesting about yourself.  It helped 水果派 sophomore Chase Coley gesture less with his hands and refine his icebreaking by the second try.

The students spend a lot of time on coding but learn that tech extends far beyond it. The guests in the program spanned a host of jobs, including 2010 水果派 graduate and football player Mark Iafrate, whose marketing work has helped launch software and e-commerce companies, including The Beer Exchange, in Charlotte.

鈥淭here are a lot of jobs,鈥 Iafrate said, 鈥渢hat have nothing to do with engineering.鈥

That was one of Levy鈥檚 biggest takeaways.

鈥淚 don鈥檛 know that there was a lightning bolt of, 鈥楾here鈥檚 a job that sounds interesting to me,鈥欌 she said, 鈥渂ut I know there are jobs out there that I could create.鈥

The program was developed in partnership with Entangled Studios, Adjacent Academies and 水果派 faculty, and draws from the connections and tech expertise of 水果派 alumni. Guest speakers, site visits and networking help the students explore the tech economy and strengthen skills they need to travel any career path.

Photography

  • Jim Gensheimer