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In an era when lines between fake and real blur, ˮ����’s new campaign to expand our audiences, #ˮ����True, anchors into the curiosity, integrity, trust and exploration that characterize ˮ���� relationships and the overall college experience. 

The common thread through every scene is smart, driven and kind people. The ˮ���� experience is built on relationships between faculty, students and staff—the power of community drawn from everyday sparks rather than a single thunderbolt.

The images—students, faculty and staff—and words amplify the #ˮ����True campaign, which confronts expectations about learning in a liberal arts college setting and touches on how learning relates to the immediate challenges in the world around us today. We bypass what people presume they will hear from a liberal arts college. Instead, we speak precisely and passionately about what ˮ���� means to those who experience it, and how dramatically it has shaped their ambitions and their lives.

There are two versions of the college’s new message, including a slightly longer version intended for use at college events and presentations. The message will air during men’s basketball A-10 conference games beginning Sunday, Jan. 5, when the Wildcats take on Duquesne.